Texas Blueprint:
The 2024 Coordinated Campaign for a Blue Texas
Welcome to Texas Blueprint, the cornerstone of the Texas Democratic Party's efforts to turn Texas blue in 2024 and beyond. At its core, Texas Blueprint is a robust and strategic coordinated campaign that brings together candidates, county parties, and partner organizations. Our mission? To amplify Democratic values, engage voters, and secure electoral victories across the state.
Why Run a Coordinated Campaign?
The Texas Democratic Party and partners are starting this work earlier than we ever have before. The success of our 2020 coordinated campaign speaks volumes. Despite the tragedy and challenges posed by the COVID-19 pandemic, Texas Democratic Party efforts accounted for around 66% of the votes generated during the Get-Out-The-Vote (GOTV) phase. We're excited to build on this success and aim even higher for 2024.
Macro and Micro Scale Campaign Coordination
In a state as vast as Texas, coordination isn't just a nice-to-have—it's a must. We've taken the guesswork out of data analysis and targeting so you don't have to be a data expert to play a major role in winning Texas. The Texas Democratic Party has developed a suite of state-of-the-art voter contact resources that ensure all partners can avoid duplication of efforts.
Every Tool in the Toolbox
Information is power, and we believe empowering our partners will lead Democrats to victory. We've developed easy-to-use, real-time reporting systems that give campaigns and county parties crucial insights into the work happening on the ground. Our reporting systems are designed to help campaigns and county parties make the best strategic decisions based on real-time data.
Real Partnership Wins Elections
We're committed to winning, and that means we listen and are focused on continuous improvement. On the other side of the coin, we expect the same standard to be set by our partners. Building trust is hard work, and takes time - that’s why we are starting this work earlier than Texas Democrats ever have before. There are many important lessons we all have learned since last year’s election - and we are committed to working together with partners, candidates, and county parties to ensure we move forward together.